How to Promote your website? Here’s 9 Proven ways to do that!
Making a strong website is a challenge in itself, but once it’s done, there is another challenge waiting for you. Apart from strong website design, you need to market your website really well so that it pulls enough traffic. Getting competitive traffic on your website is an essential element for a successful website. Let’s dig deeper into some ways you can promote your website. How To Promote Your Website There are so many ways you can market your website; some are as follows: 1. Search engine optimization It is a process of increasing your website’s visibility in search engine results via web page optimization. This optimization includes the keywords or phrases people are more likely to search for. If you search for something, would you go till the last page of Google’s search results? No, right? Neither would your visitors, so your website needs to be optimized so that it lands on the first page of Google’s search results. Some ways to boost your optimization are to edit existing content, make it more appealing, and utilize more keywords. Next, you can add more backlinks and inbound links to increase traffic. It is a time-consuming process, but it does wonders when done right and brings in genuine traffic. 2. Blogging and guest blogging Providing genuine and free content on your website will aid in attracting a new target audience and create an impression of competition. Another better way is to write blogs for other websites in your targeted niche and add a link to the site by the end of your post. This way, you will get more traffic from another site that may have better traffic, and you will get as well. With guest posting, you will be able to draw more traffic than usual. 3. Pay-per-click (PPC) Here is a marketing trick that requires a tiny bit of investment, but it’s really beneficial for your website in the long term. You can opt for PPC marketing, which is short for pay-per-click marketing. In this method, you will pay a set amount to the publisher whenever your ad is clicked. The objective of this marketing method is to drive traffic to your site from the websites that get lots of visitors on a daily basis. Just select such keywords and phrases that will help your ad get in front of the targeted wherever they are scrolling on the web. 4. Retargeting This type of marketing is also profitable for driving an audience to your site. You can activate a retargeting ad by attaching a tracking cookie on your visitor’s device. When you leave the site, you are not done. The cookie placed will keep showing ads regarding that site, and users will be provoked to go back to your site, thus increasing traffic. 5. Facebook ads Billions of people around the globe are using Facebook literally every day. What better way to market your website than Facebook ads? Ads that are seen on social media websites are more likely to be remembered by the visitor. Facebook ads will target audiences from certain locations, friends of friends, and people who like familiar pages to your site. 6. Email marketing It is another amazing tool that people use before buying something. This trick may be old, but it still works. Send emails to potential customers who have just visited your site. Send them discount codes, newsletters, and other engaging emails that will make them come back to your website and spend more time on it. Keep sending those emails telling them what they missed since the last time they visited; it will intrigue them to check your website again. 7. Social media What better way to market your website than the social media platforms that people are fond of? Today’s customers are really into social media and things that may have become trending on social media. If you have been recently famous on a social media site, customers would love to visit your site or even purchase from you. These platforms help customers connect to websites faster and increase genuine traffic. 8. Word of mouth When you want a suggestion for the best steak in town, you ask your trusted family members for help. This is another marketing tactic that has been around forever. Try making a deep impact on your fans or customers, so they speak good words about you and your website. These positive reviews will bring genuine traffic to your site, and people will also purchase your products or services. 9. YouTube Content and ads are good ways to market, but another way that people will have a picture of your business in their mind is to leave them with a visual of your brand. Visuals stay in humans for longer periods than a written form of something. Create YouTube videos and post them to get your content shared and liked by visitors on YouTube. From there, even Google indexes your content and people view those videos more. This way audience is bound to come to your website and increase your website’s traffic. Conclusion Now, you have all the secrets to marketing your website and bringing genuine traffic. Apple each tactic with lots of brainstorming, and then you will get heavy traffic on your site, too.